Free Download Movie Ultraman Rapidshare! Blockbuster, Inc., includes a new plan coming out in June 2008 to maintain consumers' allegiance from switching to rival movie rental company Netflix: If consumers wish to download movies, they could; but they are able to only get it done in Blockbuster stores.
The move, announced yesterday, is a component of a broader want to re-invigorate lagging profits. Blockbuster, the aged movie rental company which has tried repeatedly to halt Internet-based rival Netflix from enroaching on its business, has was fighting a losing battle. As consumers moved to renting movies from the Internet and having them delivered inside mail, Blockbuster was made to close lots of its brick-and-mortar stores. However, even its online rental branch, that has been meant to accept Netflix on its own turf, never became as big and profitable as the retailer hoped.
The download plan is actually type of strange. According to Blockbuster's CEO's announcement at the corporate meeting, Blockbuster is going to be setting up kiosks in a very select few of the company's stores. These kiosks will let Blockbuster consumers download movies onto portable movie players manufactured by Archos. The catch, obviously, is the fact that consumers mustn't only own an Archos-manufacturerd portable movie player, and often will also still need to drive with a physical Blockbuster location.
This seems counter-intuitive when compared to Blockbuster's main rival, Netflix. Netflix allows consumers to search a motion picture library online, request a movie, and have it delivered to their door (often with the next day). Blockbuster's move is additionally hardly revolutionary when compared to initiatives by Netflix permit customers download and stream movies with their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of these Apple TV box similar privileges: Movies could be searched, rented and watched within minutes just by employing a wireless Internet connection and the Apple TV hardware connected for their TV.
Apple and Netflix aren't the sole competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable television companies are already offering video when needed for years.
With such competition, it is hard to see why consumers will wish to drive with a neighborhood Blockbuster only to download a film onto a film player that they're going to have to buy on their own.
One way Blockbuster may make this plan more productive is if they showed the movie download kiosks to more portable movie players than just Archos-manufactured devices. One can that is amazing a kiosk that permit you to plug your iPod into and download a movie immediately may have potential. At the same time, Apple has long offered a reverse phone lookup through iTunes in the comfort of your own home computer. Thus, Blockbuster's plan is still very puzzling.
Time will state if the new Blockbuster movie download kiosks will likely be attractive enough to lure consumers into driving for their neighborhood Blockbuster store as an alternative to using Netflix, Apple, or the host of other alternatives. Blockbuster obviously has a long way to venture to beat Netflix within the movie rental business.
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