Dvd Rental Movie Cube Mo! Blockbuster, Inc., features a new plan developing in June 2008 to maintain consumers' allegiance from switching to rival movie rental company Netflix: If consumers desire to download movies, they can; but they could only undertake it in Blockbuster stores.
The move, announced yesterday, is a component of a broader prefer to re-invigorate lagging profits. Blockbuster, the aged movie rental company which has tried repeatedly to avoid Internet-based rival Netflix from enroaching on its market share, has were fighting a losing battle. As consumers gone after renting movies through the Internet and achieving them delivered inside mail, Blockbuster was made to close lots of its brick-and-mortar stores. However, even its online rental branch, that has been meant to handle Netflix alone turf, never became as big and profitable because retailer hoped.
The download plan is actually form of strange. According to Blockbuster's CEO's announcement at the corporate meeting, Blockbuster will likely be setting up kiosks in a select few of the stores. These kiosks will let Blockbuster consumers download movies onto portable movie players produced by Archos. The catch, obviously, is the fact that consumers should not only own an Archos-manufacturerd portable movie player, and can also still ought to drive to your physical Blockbuster location.
This seems counter-intuitive in comparison with Blockbuster's main rival, Netflix. Netflix allows consumers to search a movie library online, request a motion picture, and still have it brought to their door (often by the next day). Blockbuster's move can be hardly revolutionary when compared with initiatives by Netflix to allow customers download and stream movies on their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of these Apple TV box similar privileges: Movies could be searched, rented and watched during first minutes just by by using a wireless Internet connection along with the Apple TV hardware connected to their TV.
Apple and Netflix aren't the sole competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while wire companies are already offering video at will for years.
With such competition, it can be hard to see why consumers will need to drive to your neighborhood Blockbuster simply to download a show onto a film player that they'll have to buy by themselves.
One way Blockbuster could make this plan easier is if they opened the movie download kiosks to more portable movie players than just Archos-manufactured devices. One can suppose that a kiosk that permit you to plug your iPod into and download a film immediately would have potential. At the same time, Apple has long offered a reverse phone lookup through iTunes through the comfort of your house computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks will likely be attractive enough to lure consumers into driving to their neighborhood Blockbuster store as an alternative to using Netflix, Apple, or even the host of other alternatives. Blockbuster obviously includes a long way to go to beat Netflix inside movie rental business.
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